A revolutionary function arrives on the Google search engine

news material A revolutionary function arrives on the Google search engine

Thanks to an update of the Google application available on iOS and Android, the search engine becomes more intelligent and allows Internet users to benefit from precise results by combining two already known functionalities. A proposal that is making its debut right now in the United States.

We no longer present the Google search engine, which is, moreover, the initial proposal of the Web giant. If the Mountain View firm continues to regularly refine its algorithm to adapt to current trends, the novelties which can be directly used by Internet users turn out to be rather rare. This is what the recent announcement made by Google around its search engine deserves our attention.

Visual searches with more context

In a blog post titled “Going Beyond the Search Field: Introduction to Multiple Search”, Google evokes a major novelty within its search engine. It specifically targets mobile research, carried out through the Google application available on iOS and Android.

If it was already possible to carry out a search on Google via a photo or a screenshot, for example to find a product for sale on the Internet, now it is possible to associate the photo in question with a written search. Google gives the example of a dress, present in the photo in beige, but which the person wishes to find in green. Just add the keyword “green” to the search for Google to understand and display the appropriate result.

Google refines the relevance of its engine

The use of this new functionality is very open: in addition to finding the right color of a product, you can also ask the search engine its origin, where it is possible to buy it, its price… “You can take a photo of your dining set and add the query ‘coffee table’ to find a matching model, or take a photo of a plant and add the query ‘care instructions'”details the platform.

Artificial intelligence settles a little more at the heart of the most famous search engine in the worldwhich demonstrates that there is still potential to improve its proposal. Only downside: this feature is only available on smartphones and tablets, while it could also be useful on the classic browser version of Google. In the immediate future, this feature is available in beta in the US : if the feedback is positive, it will be extended to the whole world very soon.

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