Abeille Assurances works on agricultural calamities

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Philippe Labrosse took advantage of his time in Toulouse to present the new Aviva (re)become Abeille Assurances. The insurer intervenes a lot in Occitania on agricultural risks, the compensation for which is undergoing a major reform.

Abeille Assurances is the new name of Aviva France. A change that came to explain yesterday Philippe Labrosse, the new general manager, on the occasion of the general assembly of the AFER * which was held in Toulouse in front of hundreds of savers. Abeille Assurances is in fact the distributor of the famous AFER life insurance contract. Aviva France was acquired by the mutual insurer Aéma Groupe (Macif) in 2021 and decided to resume its former name “Abeille” since June 13. In France, 1,000 brands are to be changed by the end of the year.

Strong presence in Occitania

Very established in Occitanie, Abeille Assurances has 225 general agents in 23 departments of the South-West with an activity very focused on the agricultural world which accounts for 18% of the activity. “Since 1856, we have been the result of the meeting of winegrowers seeking to protect themselves against the risk of hail. We therefore know the agricultural world well,” recalls the boss of Abeille Assurances, which generates 7 billion euros in turnover. Currently, Abeille Assurances is working on the reform of the system of compensation for farmers in the face of the climatic hazards which are multiplying and destabilizing the balance of insurance. Three levels of compensation are provided for by law: the low risks are borne by the farmers, then comes the insurer which compensates the heaviest claims, then the State increases its interventions in the event of natural disasters to €600 million per year.

Sending SMS to prevent hail episodes

“The law is due to come into force on January 1, 2023, but we are awaiting orders this summer to draw the outline of our future insurance contracts. Abeille defends the model of the plurality of actors where each insurer covers its own risks” warns Philippe Labrosse. During the last episodes of hail, particularly in Gers and Lot-et-Garonne, Abeille accelerated compensation by raising the thresholds of expertise, abolished the deductibles for the dent removal of cars and reinforced prevention with the sending of SMS in case of hail forecast…

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