La Générale des Assurances (GA) proceeded on Friday, April 8, 2022 in Bobo-Dioulasso, to the official opening of the General Insurance Agency of Bobo-Dioulasso Sikasso Cira and to the official inauguration of the refurbished premises of the Bureau Direct GA Bobo-Dioulasso, Saturday April 9, 2022 in Bobo-Dioulasso.
The Bobo-Dioulasso Sikasso Cira General Insurance Agency located in the Sikasso Cira district, as its name suggests, on Faidherbe Avenue not far from the Ouézzin Coulibaly military camp, has Boureima Diallo as its promoter.
This new agency is part of the proximity service and policy of extending the commercial network of Générale des Assurances (GA) in order to be closer to its customers.
- The GA Bureau Direct agency Bobo DioulassoMamadou Barry, sponsor of the opening ceremony of the general agency GA Sikasso-Cira
Boureima Diallo urged the managers of the GA Bobo-Dioulasso Sikasso Cira agency to listen to customers and take their concerns to heart.
As Mamadou Barry, sponsor of the ceremony, points out, the business world and the insurance world are complementary and insurance is risk coverage in the sense that this coverage allows them as economic operators to cover the investment and to undertake.
The GA Sikasso Cira Agency has 30 products: 16 GA products and 14 GA-VIE products to cover family, vehicles, home, buildings, responsibilities, etc.
- Boureima Diallo, promoter of the general agency GA Sikasso-Cira
The day after the opening of the GA Sikasso Cira agency, Générale des Assurances (GA), also proceeded on Saturday April 9, 2022 in Bobo-Dioulasso, to the official inauguration of the refurbished premises of the GA Bobo-Dioulasso Direct Office , located on avenue de la Nation, in the city center, not far from the Regional Directorate of the Burkinabè National Lottery (LONAB).
Indeed, this GA Direct Office has undergone renovation work in order to provide a better reception environment for customers.
The ceremony was placed under the patronage of Mamadi Camara.
As a reminder, the Bureau Direct GA Bobo Dioulasso opened its doors on March 15, 1998.
- Yannick Yves Goungounga, Managing Director of GA
According to Jacques Coulibaly, head of the GA Bobo Dioulasso Direct Office, this work responds to a number of concerns that fall within the scope of their ambitions for customers and users of the Direct Office, namely to offer them a friendly environment. It is also, he says, “To offer insurance cover that is better suited to our populations and even beyond our borders. This renovation also contributes to an improvement in working conditions with more spacious offices, offering enough amenities and a competitive team that gives meaning to the desire to be close to our customers”.
Mamadi Camara, sponsor of the ceremony, indicates for his part, that: “We are already customers of GA and GA VIE. We congratulate the GA for the increase in its human resources, its investments to open new branches in the city of Bobo-Dioulasso and wish more investors. Insurance also consolidates business and secures business assets because if your vehicle is damaged, or breaks down, during the disaster, you are covered. If you are insured yourself, in the event of illness, you are covered, etc. »
- Jacques Coulibaly, Head of GA Direct Office Bobo Dioulasso
The general manager of the GA, Yannick Yves Goungounga was delighted with the opening of the agency GA Sikasso Cira which now brings the number of representations of the GA to 28. Also, he hoped that the efforts of Boureima Diallo, general agent of GA Sikasso Cira, could help to strengthen the consumption of the inhabitants of the Hauts Bassins region of their insurance products.
Concerning the renovation of the premises of the Direct GA Bobo-Dioulasso office, Yannick Yves Goungounga stresses that this approach is part of the GA’s vision, which is to offer the coverage best suited to the needs of the population. We felt, he says, that “customers needed a setting that clearly meets their aspirations: a more spacious, more modern, more user-friendly setting, and it is with this in mind that we have worked to offer them new premises.
- Interior of the GA Bureau Direct agency
The GA group belongs to the FADIMA group.
The GA was created in 1997 by economic actors from Burkina Faso, to carry out non-life insurance operations or IARDT (Fire, Accident, Miscellaneous Risks and Transport).
In 2006, it created GA-Assurances VIE (GA-VIE) to market life insurance and capitalization contracts.
- The agency GA Bureau Direct Bobo Dioulasso
Since 2011, the group has expanded further with the creation of Microcredit FADIMA to carry out credit operations, which has since 2017 become Microfinance Fadima, MIFA, with the extension of services to the collection of savings.
In 2020, VIMSO, insurance benefits company was created.
All these companies are part of the FADIMA group which also includes other companies such as the FADIMA farm, the Fadima Foundation with its Fadima FM radio and SCI FADIMA.
- The guests
The companies of the FADIMA group thus operate in non-life insurance, life insurance, insurance services, microfinance, real estate development, agro-industry as well as the fight against poverty.