Good news for Binance: Ronaldo is getting into NFTs and has chosen the BNB Chain

Ronaldo gets into NFTs

The soccer phenom has revealed its exclusive collaboration with Binance. The multi-year contract, according to Ronaldo, will provide fans with the opportunity to own a β€œ iconic piece of sports history Β» and take part in its Web3 community.

In a video, Ronaldo said: β€œToday we are going to transform the NFT game and take football to the next level. Β»

NFTs will naturally be launched on BNB Chain which is one of the biggest blockchain networks with over 400 distinct protocols built on it and $6 billion in value locked.

Cristiano Ronaldo and #Binance are teaming up for a legendary #NFT partnership πŸ‘€πŸ”₯ The footballing legend is teaming up with @Binance to provide a unique experience for football fans, with a series of NFT collections to be launched exclusively on Binance NFT.

Despite these numbers, Binance has struggled to create a thriving NFT ecosystem. With only $79 million in total trading volume, Pancake Swap, the decentralized exchange and flagship protocol of Binance, ranks 20th among NFT markets. While OpenSea and LooksRare, two Ethereum marketplaces, had respective trading volumes of $31.24 billion and $23.23 billion.

Ronaldo to boost NFTs on Binance?

Binance is counting on the alliance with Ronaldo to add value to BNB Chain and start seriously increasing its NFT market share. Binance CEO CZ sees Binance really getting into NFT now, according to a tweet.

Last week also saw the announcement of several noteworthy NFT partnerships, such as the recent appointment of Pharrell Williams as Chief Brand Officer for the Doodles collection.

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