Google Ads Launches Admin Account Dashboards

Google Ads today announced that advertisers can now use dashboards at the manager account level.

What does it look like. The dashboard is divided into these areas:

  • Top Level Summary
  • Conversions over time
  • Top Search Terms
  • Campaign performance report
  • Find auction information
  • Best Locations

Here is a screenshot from Google:

Google Ads Manager Account Dashboard

How to get it. Simple. Go to the Reports from your Google Ads manager account and click Tables to start.

Additional changes to dashboards. Google said they also made five improvements. You can now :

  • Edit date ranges and filters for the entire dashboard.
  • Add interactive table maps, rich formatting features, and conditional formatting
  • Download higher quality reports faster.
  • Resize maps and layouts dynamically based on window size
  • Create a dashboard map by copying existing saved reports

Why we care. Until now, these dashboards could only display data from individual accounts. This change should make it easier for you to find potential issues or opportunities at a higher level, across multiple accounts, according to Google. This dashboard should be a welcome feature for some marketers, such as those managing paid accounts for franchises, as it provides a high-level overview of Google Ads performance, costs, and other key metrics. .


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Danny Goodwin is editor of Search Engine Land. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject matter experts. He also participates in the programming of our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was editor-in-chief of Search Engine Journal, where he led the brand’s editorial initiatives. He was also an editor at Search Engine Watch. He has spoken at many major research conferences and virtual events, and has been recruited for his expertise by a wide range of publications and podcasts.

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