Google TV may soon roll out streaming apps for you

Setting up a Google TV or any other smart TV, for that matter, is a fairly straightforward method. Once you turn on your device for the first time, you need to log in to your accounts, install the apps you want, connect to the streaming services you use, and you’re good to go. However, judging by its appearance, Google seems to be working on a new method which can further enhance your experience.

9to5Google managed to dig into the latest version of the Google TV setup app and found references to Google using your connected subscription list to automatically install apps and connect to them for you.

Google TV wants to make it easier for you to connect to all your streaming apps

Here is what the excerpt says,

Several apps are included with your TV and will be installed during setup: %1$s. In addition, applications for your subscriptions will also be installed.

App information from devices linked to your Google Account will be used to set up and sign in to those apps on your TV.

To put it simply, it seems that Google could pull information from a connected device such as your phone. This will allow for a much easier setup process on Google TV devices, potentially allowing users to access all streaming services without having to download the apps themselves.

However, Google will not be the only company to offer such a service. The platform Amazon FireTV offers a single sign-on feature that allows users to log into their cable account once and then gives them access to a number of standalone applications. Apple and Amazon also offer a Video Channels feature, which results in a much more seamless payment and setup process for the various streaming services.

It goes without saying that bringing this feature to Google TV would definitely make things easier for everyone and it’s something other devices should get in the future.

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