Metlife launches a platform dedicated to CGPs and brokers

The individual pension specialist MetLife France announced on Wednesday April 13 the launch of a new relational program providing a platform reserved for its privileged partners, brokers and CGP (wealth management advisors). Called Club MetUp, the program aims to “support insurance intermediaries through sales support tools, training, coaching to help them strengthen their skills and thus develop their business”MetLife said in a statement.

Concretely, MetUp will offer four types of services:

– Training: the platform will offer numerous training sessions around all aspects of the insurance distributor profession: insurance techniques, regulations, social networks, negotiation and team and project management, etc. These training sessions will be provided by recognized external organizations. MetLife will also make available a library of expert content created by the group with articles and videos.

– Marketing: marketing tools, in particular a range of specific customizable e-mails on borrower insurance and the various provident guarantees, will be made available to partners to optimize their client portfolio and develop their business.

– Professional benefits: car or bicycle leasing at preferential prices, subscriptions to press titles, temporary private sales, etc.

– Loyalty: MetUp will offer a loyalty system based on four statuses (Silver – Gold – Platinum and Infinity) which will allow you to obtain gifts. The status will increase depending on the production level of the partners.

For MetLife, the objective is to create a solid and long-lasting network of partners and develop its provident and life insurance business.

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