The French Insurance Federation (FFA) announced on Wednesday that it was changing its name to France Assureurs, on the occasion of its wishes to the press, and launching an online platform dedicated to the presidential election. The name change is accompanied by a new visual identity, including a new blue white red logo, a redesign of the website and a signature: “Moving society forward with confidence“.
Since the arrival of Florence Lustman as president at the end of 2019, and Franck Le Vallois as general manager a year later, the Federation has embarked on an internal transformation process to be better heard. The year 2020, with the outbreak of Covid-19, was a difficult period for the sector whose image has deteriorated considerably. The FFA also seeks to free itself from the homonyms of its acronym: French federation of athletics, aeronautics, rowing, and even that of the aperitif, quipped its president, Florence Lustman, on the occasion of a press conference held by videoconference.
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“Meeting the Great Challenges”
The French Insurance Federation (FFA) was created in July 2016 from the merger of the French Federation of Insurance Companies (FFSA) and the Grouping of Mutual Insurance Companies (GEMA). France Assureurs has also set up a brand new website reserving a space dedicated to the presidential “to share the proposals of the insurance sector to meet the major challenges of our society“. Among these, the adaptation of the regulations of the health contract or the development of learning, all subject to the votes of Internet users.
France Assureurs brings together insurance and reinsurance companies operating in France, i.e. more than 247 companies representing more than 99% of the market, according to its website. The association takes up the missions that the FFA had given itself, such as representing the French insurance market to national and international public authorities, and promoting the sector to the media and the academic world.